Josie Maran Beauty is a clean makeup and skincare company. The brand was one of the pioneers in using argan oil in beauty products. Today, it continues to revolutionize the cosmetics industry with their bestselling natural, organic makeup and skincare. Discover all the details behind one of the most iconic cosmetic brands, including the founder and CEO, the history, best selling products and more below.
Who is the Founder and CEO of Josie Maran Beauty?
Josie Maran founded her eponymous cosmetics company in 2007. After pursuing modeling and acting, Maran wanted to dive into her entrepreneurial side. So, she did just that by creating Josie Maran Beauty. But, what exactly led her to that point? According to her official website, Josie was in France and she met an older woman who had great skin. When she asked what the secret was, the woman told her: argan oil. It was after this fateful interaction that Josie would be determined to create argan oil skincare and makeup products.
What products does Josie Maran Beauty make?
With a motto like “luxury with a conscience,” you can bet that Josie Maran Beauty created higher-end, sustainable and effective products for skin, face and body. The use of fair trade argan oil as the foundation for her skincare and makeup products offers numerous benefits to consumers. Argan oil has hydrating, nourishing and strengthening properties, including high quantities of vitamin E.
Josie Maran’s 100% Pure Argan Oil is their classic, best selling product that you can use on hair, skin and nails for a noticeable glow. It will help moisturize your skin, soften your hair, and strengthen your nails – not to mention, the multitasking formula comes in an easy-to-use bottle with dropper. It truly does live up to the brand goal of “chic-ological skincare.”
About 10 years in, the brand would go on to create whipped versions of their treasured pure argan oil formula. Whipped body butter, body polish and face moisturizers came into play. In 2022, the company announced its venture into OTC (over-the-counter) products with their argan apothecary line, and recently released two new products: a cleanser and lotion. Argan oil based makeup products are also popular within the company. Argan oil creamy concealer, argan natural volume lip gloss and argan black oil mascara are only a few of the most talked about makeup products. There’s even argan hair serum and an argan cake and coffee body polish, so they’ve really got customers covered from head to toe.
Who owns the brand now?
Josie Maran is still the CEO of Josie Maran Beauty. Based on LinkedIn findings, there are 96 employees listed that work for the company. They make and manufacture their products in California, USA, which is also where they are headquartered. The brand also has 500 paid and unpaid influencers in their network. Through their many partnerships with Sephora, Ulta Beauty and QVC (plus selling through their website), it’s no wonder their revenue was approximately estimated to be $150 million in 2020, according to Glossy. So far in 2023, they’ve done over $11 million in sales.
Strategic moves such as partnering with TerraCycle in 2019 and by 2020, having products with 100% recyclable packaging have helped elevate the brand’s status. Maran’s beauty brand also teamed up with CORAL Reef Alliance and donated $30,000 to conservation programs. Since “clean and green” has been a major movement in the beauty sector in recent years, Josie Maran has certainly kept up with current events. Having celebrity clientele doesn’t hurt either – Selena Gomez and Billie Eilish are among Josie’s fans.
Which Josie Maran Products Does Selena Use?
Selena Gomez loves the Josie Maran Bear Naked Wipes! You can get them for yourself right on her official website. Josie Beauty posted the news on Instagram saying, “Selena loves our Bear Naked Wipes and we’re freakin’ out! 🐻 ❤️ Who else loves using Bear Naked Wipes to melt away their makeup?”
Thanks to their clean beauty motto, effective skincare and makeup products and effervescent founder and CEO, Josie Maran Beauty is one of the most sought-after cosmetics company in the business today. As they continue to innovate the beauty space, the sky’s the limit for them.
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Kari Highman is a Beauty and Fashion Blogger at Feeling the Vibe Magazine. Otterbein Alum (2017) – English & Psychology. Always learning & creating. Avid fan of mid 2000’s TV & pop music. Comments or tips, email kari@feelingthevibe.com