If you’ve ever fallen victim to the “Earle Effect,” you know that when Alix mentions a product, it doesn’t just trend—it vanishes from shelves. But while she’s often seen rocking luxury brands on the red carpet, Alix’s “Get Ready With Me” (GRWM) soul remains at the drugstore.
In 2026, Alix is still the queen of the high-low mix. She’s proven that you don’t need a $500 skincare routine to look like you just hopped off a yacht in Miami. Here are the $15-and-under drugstore gems she’s still using in 2026 to get her signature sun-kissed, snatched look.
1. The “Base” Secret: L’Oreal True Match Lumi Glotion
Before foundation even enters the chat, Alix creates that “lit from within” glow. While she famously loves her Drunk Elephant drops, she frequently swaps them for this $14 drugstore icon.
- The Hack: She mixes [L’Oreal Lumi Glotion] in the shade Deep or Medium with her moisturizer for a seamless, bronzed base.
[Shop Amazon] — Use this for the base
2. The Multi-Tasking Hero: Maybelline Fit Me Concealer
Alix doesn’t just use this for under-eyes; she uses it to sculpt her entire face. She’s been loyal to this formula for years because it’s creamy enough for acne-prone skin but won’t cake up.
- The Routine: She uses a bright shade for her “inner corner highlight” and a deep shade (like Cocoa) for a soft, natural contour.
- Price Point: Usually under $10, making it a “must-grab” during every CVS run.
[Shop Amazon] — Use this to sculpt your face
3. The “Big Eye” Trick: NYX Retractable Eyeliner in White
The “Alix Earle Eyes” are defined by how wide and bright they look. Her secret? A simple white liner on the waterline.
- The Product: [NYX Mechanical Eyeliner in White]. It’s waterproof, pigmented, and costs less than your morning iced coffee.
- Why it works: It makes the eyes look instantly bigger and more awake—perfect for those “post-night out” GRWMs.
[Shop Amazon] — Use this to brighten your eyes
4. The Lip Combo Foundation: NYX Suede Matte Lip Liner
Alix is known for her “pouty” lip look, and while she uses high-end glosses, her base is almost always a reliable NYX liner.
- The Shade: London or Sandstorm are her go-to neutrals for that perfect 90s-style overline.
[Shop Amazon] — Use this for a lip base
5. The Haircare MVP: Pantene Abundant & Strong 5-Piece Gift Set
New for 2026, Alix has officially entered her “Healthy Hair Era” and she isn’t gatekeeping the routine. After years of heavy styling, she swears by this specific regimen to keep her hair from shedding and breaking. Instead of just one product, she uses the full 5-piece system to get that thick, Miami-volume look.
- What’s Inside: This set is the ultimate starter kit, featuring the Shampoo, Conditioner, and her must-have Scalp Serum (2 oz), plus two extra hair-strengthening treats.
- The Routine: It’s designed specifically for hair loss and thinning—perfect for anyone whose hair has been through the “extension wringer” like Alix’s.
- The Vibe: It’s basically a professional hair transformation in a box for under $30 at Amazon.
[Shop Amazon] — The ultimate hair care system
The Final Verdict: Is it worth the hype?
The “Earle Effect” is real because Alix doesn’t gatekeep. By mixing these affordable drugstore staples with her luxury favorites, she’s created a routine that is actually attainable. If you’re looking to “shop the vibe” on a budget, these five products are the absolute best place to start.
The Alix Earle “High-Low” Comparison: 2026 Edition
Step The High-End Original Alix’s $15 Drugstore Gem The Vibe Difference Glow Base Drunk Elephant D-Bronzi Drops L’Oreal Lumi Glotion Same bronzed filter look for 70% less. Concealer Tarte Shape Tape Maybelline Fit Me Concealer Lighter, more hydrating for acne-prone skin. Bright Eyes Victoria Beckham Satin Liner NYX Retractable Liner (White) Identical “wide-awake” effect for under $10. Lip Liner Charlotte Tilbury Lip Cheat NYX Suede Matte Lip Liner The perfect creamy, matte overline at drugstore prices. Hair Growth Luxury Stem Cell Hair Sets Pantene Abundant & Strong Set Full 5-piece regimen for the price of one luxury serum. The “Earle Effect” on a Budget
At the end of the day, Alix Earle’s 2026 routine proves that looking “expensive” is more about the technique than the price tag. By mixing these strategic $15 drugstore gems with her high-end favorites, she’s created a blueprint for a flawless look that doesn’t require a celebrity-sized bank account. Whether you’re grabbing the Pantene Abundant & Strong Set for your healthiest hair ever or finally trying the L’Oreal Lumi Glotion hack, these products are the easiest way to “shop the vibe” without the splurge.
The Affiliate Disclosure
Affiliate Disclosure: At Feeling the Vibe, we only recommend products we genuinely love and think you will too. This post contains affiliate links, which means we may earn a small commission if you make a purchase through our links at no extra cost to you. Thank you for supporting our site!
Diana is the co-editor-in-chief of Feeling the Vibe. She loves pop culture and is always up to date on the latest news. If you have any tips or comments, email [email protected].
