Categories: News

Who owns L’Oreal now? The Story Behind the largest beauty brand in the world

&NewLine;<p class&equals;"has-medium-font-size">L&&num;8217&semi;Oreal is a multinational company that is renowned for its cosmetics and personal care products&period; The company is one of the largest in the beauty industry&comma; and its products are sold worldwide&period; We will explore the history of L&&num;8217&semi;Oreal&comma; its growth&comma; revenue&comma; ownership&comma; and the various brands under its umbrella&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading">The History of L&&num;8217&semi;Oreal<&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">L&&num;8217&semi;Oreal was founded in 1909 by Eugène Schueller&comma; a French chemist&period; The company was initially called &&num;8220&semi;Société Française de Teintures Inoffensives pour Cheveux&comma;&&num;8221&semi; which translates to &&num;8220&semi;French Society of Inoffensive Hair Dyes&period;&&num;8221&semi; The company&&num;8217&semi;s name was later changed to L&&num;8217&semi;Oreal in 1939&period; Schueller started L&&num;8217&semi;Oreal in his apartment&comma; and the company&&num;8217&semi;s first product was a hair dye called Aureole&period; The product was an immediate success&comma; and Schueller continued to innovate and develop new products&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">They grew to be a giant in the cosmetics industry due to its innovative products&comma; marketing strategies&comma; and acquisitions&period; The company is known for its scientific research and development&comma; and it has consistently been at the forefront of product innovation&period; In the 1950s&comma; L&&num;8217&semi;Oreal launched a new hair dye product called Oréal&comma; which revolutionized the industry&period; The company continued to expand its product line&comma; and it introduced new skincare and makeup products&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading">How Much Does L&&num;8217&semi;Oreal Make in a Year&quest;<&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">L&&num;8217&semi;Oreal is now one of the largest cosmetics companies in the world&comma; with a revenue of €29&period;87 billion in 2020&period; The company operates in over 150 countries and has more than 90&comma;000 employees worldwide&period; L&&num;8217&semi;Oreal&&num;8217&semi;s success can be attributed to its global presence&comma; strong brand recognition&comma; and diversified product portfolio&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading">Who Currently Owns L&&num;8217&semi;Oreal&quest;<&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">L&&num;8217&semi;Oreal is currently owned by the Bettencourt family and Nestlé&period; The Bettencourt family owns a 33&percnt; stake in the company&comma; while Nestlé owns 23&percnt;&period; The remaining shares are publicly traded on the stock market&period; The Bettencourt family has been involved with L&&num;8217&semi;Oreal since its founding&comma; and they have played a significant role in the company&&num;8217&semi;s growth and success&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">The late Liliane Bettencourt was the daughter of L&&num;8217&semi;Oreal&&num;8217&semi;s founder&comma; Eugene Schueller&comma; and inherited the majority stake in the company upon his death&period; She was one of the richest women in the world and was involved in various philanthropic efforts throughout her life&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<center><iframe src&equals;"https&colon;&sol;&sol;www&period;facebook&period;com&sol;plugins&sol;post&period;php&quest;href&equals;https&percnt;3A&percnt;2F&percnt;2Fwww&period;facebook&period;com&percnt;2Fphoto&percnt;2F&percnt;3Ffbid&percnt;3D461536122640870&percnt;26set&percnt;3Da&period;461536082640874&amp&semi;show&lowbar;text&equals;false&amp&semi;width&equals;500" width&equals;"500" height&equals;"438" style&equals;"border&colon;none&semi;overflow&colon;hidden" scrolling&equals;"no" frameborder&equals;"0" allowfullscreen&equals;"true" allow&equals;"autoplay&semi; clipboard-write&semi; encrypted-media&semi; picture-in-picture&semi; web-share"><&sol;iframe><&sol;center>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">However&comma; in later years&comma; Liliane&&num;8217&semi;s relationship with her daughter Francoise Bettencourt Meyers became strained&comma; leading to a highly publicized legal battle over Liliane&&num;8217&semi;s estate&period; The legal battle ultimately resulted in Liliane&&num;8217&semi;s grandson&comma; Jean-Victor Meyers&comma; being named as the chairman of the board of L&&num;8217&semi;Oreal&comma; as well as inheriting Liliane&&num;8217&semi;s stake in the company&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;&NewLine;<amp-twitter data-tweetid&equals;"734931939308806145" layout&equals;"responsive" width&equals;"600" height&equals;"480"><&sol;amp-twitter> &NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">Today&comma; the Bettencourt family still holds a significant stake in L&&num;8217&semi;Oreal&comma; with Francoise Bettencourt Meyers and her family being the largest shareholders&period; They continue to be involved in the company&&num;8217&semi;s management and strategic decisions&period; In addition to their involvement in L&&num;8217&semi;Oreal&comma; the Bettencourt family is also known for their philanthropic efforts through the Bettencourt Schueller Foundation&comma; which supports scientific and cultural initiatives in France and around the world&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading">Which brands does L&&num;8217&semi;Oreal own&quest;<&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">L&&num;8217&semi;Oreal owns a vast array of brands&comma; including some of the most recognizable names in the beauty industry&period; Some of the most prominent brands under L&&num;8217&semi;Oreal&&num;8217&semi;s umbrella include Lancôme&comma; Maybelline&comma; Kiehl&&num;8217&semi;s&comma; Garnier&comma; Essie&comma; and Redken&period; The company&&num;8217&semi;s brand portfolio is diverse and includes products for every skin type&comma; hair type&comma; and age group&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">Their acquisition strategy has been instrumental in its growth and success&period; The company has acquired many brands over the years&comma; including The Body Shop&comma; Urban Decay&comma; and It Cosmetics&period; L&&num;8217&semi;Oreal has also formed strategic partnerships with other companies&comma; such as Armani Beauty and Yves Saint Laurent Beauty&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size">L&&num;8217&semi;Oreal is a global beauty industry leader that has grown significantly since its founding in 1909&period; The company&&num;8217&semi;s success can be attributed to its innovative products&comma; marketing strategies&comma; and acquisitions&period; L&&num;8217&semi;Oreal is currently owned by the Bettencourt family and Nestlé&comma; and it owns a diverse range of brands&comma; including some of the most recognized names in the industry&period; L&&num;8217&semi;Oreal&&num;8217&semi;s revenue of €29&period;87 billion in 2020 highlights the company&&num;8217&semi;s massive global presence and its strong brand recognition&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<hr class&equals;"wp-block-separator has-alpha-channel-opacity"&sol;>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size"><strong>Related<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size"><a href&equals;"https&colon;&sol;&sol;wud&period;tpx&period;mybluehost&period;me&sol;website&lowbar;9bd75fcc&sol;news&sol;austin-butler-from-shy-kid-to-fragrance-designer-the-story-behind-myslf&sol;">Austin Butler&comma; from Shy Kid to Fragrance Designer&colon; The Story Behind MYSLF<&sol;a><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-medium-font-size"><a href&equals;"https&colon;&sol;&sol;wud&period;tpx&period;mybluehost&period;me&sol;website&lowbar;9bd75fcc&sol;news&sol;loreal-and-microsoft-teams-partner-to-bring-virtual-makeup-to-microsoft-teams&sol;">Revolutionizing Virtual Meetings&colon; L’Oréal and Microsoft Teams Partner to Bring Virtual Makeup to Microsoft Teams<&sol;a><&sol;p>&NewLine;<div class&equals;"saboxplugin-wrap" itemtype&equals;"http&colon;&sol;&sol;schema&period;org&sol;Person" itemscope itemprop&equals;"author"><div class&equals;"saboxplugin-tab"><div class&equals;"saboxplugin-gravatar"><img alt&equals;'Alyssa' src&equals;'https&colon;&sol;&sol;secure&period;gravatar&period;com&sol;avatar&sol;bd655af92ae55c3751925243de76f07513125dd91e272db8d3b07c85af6e86fe&quest;s&equals;100&&num;038&semi;d&equals;mm&&num;038&semi;r&equals;g' srcset&equals;'https&colon;&sol;&sol;secure&period;gravatar&period;com&sol;avatar&sol;bd655af92ae55c3751925243de76f07513125dd91e272db8d3b07c85af6e86fe&quest;s&equals;200&&num;038&semi;d&equals;mm&&num;038&semi;r&equals;g 2x' class&equals;'avatar avatar-100 photo' height&equals;'100' width&equals;'100' itemprop&equals;"image"&sol;><&sol;div><div class&equals;"saboxplugin-authorname"><a href&equals;"https&colon;&sol;&sol;feelingthevibe&period;com&sol;author&sol;alyssa&sol;" class&equals;"vcard author" rel&equals;"author"><span class&equals;"fn">Alyssa<&sol;span><&sol;a><&sol;div><div class&equals;"saboxplugin-desc"><div itemprop&equals;"description"><&sol;div><&sol;div><div class&equals;"clearfix"><&sol;div><&sol;div><&sol;div>

Tags: L'Oreal

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